Friday, March 5, 2010

Keith Grainger wins "Best Wine Education Book in the World" award

The ‘Best Wine Education Book in the World’ Award has been won by Keith Grainger for ‘Wine Quality Tasting and Selection’.

Keith was presented with the Swarovski Crystal Trophy at the Gourmand Awards ceremony held at Le 104, the new cultural centre in Paris, by Edouard Cointreau, chairman of the awards committee. The book was chosen for the award from the 11 winners of individual countries.

Expert
Described by Edouard as “the expert in the field”, Keith is now based in the UK again after working in South Africa. Instrumental in founding the Association of Wine Educators, he is now celebrating twenty years in professional wine education and is already writing his next two works.

Keith said “I am thrilled to receive this award for a book that is a serious examination of the concepts and challenges of wine tasting and quality assessment.  In a wine world that has become dominated by super-brands, many people are unable to see beyond simplistic taste profiles and rely on third party judgments. The book provides the tools for them to form personal conclusions as to what constitutes real quality in wines.”

‘Wine Quality, Tasting and Selection’ is published globally by Wiley-Blackwell, price £45.

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